Lu'joyas Jewelry Co.

e: victor@fabricatedby.me | t: 919 225 8470

Logo Design
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Business Card Design
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Brand Story Deck
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Brief:
Develop branding that captures tradition without the limitations of a predefined culture. Craft a compelling brand story.



Solution:
I began with a logo that conveys luxury and quality to support the price point, while still embracing the individualism of the consumer base. The brand story then grew out of the transcultural movement with roots in travel, self-expression, and the pursuit of success.