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made™ | fabricated™ made™

e: victor@fabricatedby.me | t: 919 225 8470

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Brief:
Bring clarity to the founder’s vision for a lifestyle magazine targeting affluent and influential African American Austinites. Then, define a clear brand message and develop a name and identity that balances luxury with accessibility.





Solution:
“Made” speaks to the arrival and continued growth of a class of affluent AAs; celebrating their success, while maintaining a sense of humbled accomplishment and purposeful pride. The bold weight and hinted serifs (”feet”) in our logotype invoke feelings of confidence and determination associated with affluence; while the lowercase treatment and rounded corners capture a sense of youthful inquisition and edge.