Brief:
Bring clarity to the founder’s vision for a lifestyle magazine targeting affluent and influential African American Austinites. Then, define a clear brand message and develop a name and identity that balances luxury with accessibility.
Solution:
“Made” speaks to the arrival and continued growth of a class of affluent AAs; celebrating their success, while maintaining a sense of humbled accomplishment and purposeful pride. The bold weight and hinted serifs (”feet”) in our logotype invoke feelings of confidence and determination associated with affluence; while the lowercase treatment and rounded corners capture a sense of youthful inquisition and edge.
